top of page
FINAL_Gabriella-Gif_2.gif

The Lucky Joint Club

Hemp Loyalty Program

Branding & Visual Identity

RAW _LUCKY JOINT CLUB HOODIES_TEAM PHOTOS_03-2025.png
Asset 227.png

The Lucky Joint Club is a loyalty program for The Hemp Doctor that boosts customer engagement and retention. I developed the branding and visual identity, as well as a multi-tiered reward structure to motivate casual shoppers and high-spending members.

Rhythm Happy

CD & Record Shop - Passion Project

Branding Identity & Loyalty Card

RH -record.png

Rhythm Happy is a woman-owned CD and record store that embodies the spirit of Riot Grrrl with events like Mosh Pit Mondays and Demure Sundays. Rhythm Happy offers something for everyone. Music is meant to be enjoyed and cherished like a best friend, and Rhythm Happy's mission is to create a welcoming community for everyone to appreciate.

FINAL RH -LOGO 1.png

ZAZA - The Hemp Doctor

Hemp/Cannabis

Logo & Packaging Design

zaza.png
ZAZA PRIME PURPLE.png

ZAZA is an exotic and high-quality Thca flower Line created by The Hemp Doctor. Known for potent strains and new varieties every month. Although the name might suggest a casual experience, it is anything but that. Bold and exclusive-feeling packaging was requested to translate this flower to the consumer.

PUP CULTURE

Professional Dog Grooming

Logo & Branding

FINAL_PUP CULTURE INTRO PHOTO.png
PUP CULTURE_TEXT_LOGO.png

PUP CULTURE is a luxury dog grooming salon located in Mooresville, North Carolina. Unlike big corporate dog grooming salons, Pup Culture provides trustworthy services while giving each customer the star-quality treatment they deserve.

Riverstone Logistics

Freight Services

Logos, Marketing Material & Illustrations

FINAL_RLX FRIEGHT INTRO PHOTO.png

Riverstone Logistics is a freight forwarding company dedicated to providing life-enhancing solutions for clients. They offer white glove service and installation, guided by Christian values and a trustworthy nature. Working with them was a pleasure.

Nelida Coffee Bar

Coffee Bar - Passion Project

Branding

NELIDA COFFEE BAR_INTRO PHOTO.png

Nelida Coffee Bar is a concept brought to life by my parents. It reflects the strength of our close-knit family and our fun-loving spirit. Nelida embodies a tropical vibe and serves as a bright light to kickstart your day.

Logo design and visual identity are just the tip of the iceberg. Illustration is where I experiment with different perspectives and ways of storytelling.

bottom of page